Lula and Holly began as coworkers working as Les Mills group fitness instructors at their gym in New Jersey, and got to know each other better during a shared trip to California for a fitness event in June 2019. Upon returning home from the trip, they decided to host a similar event at their gym to raise funds for villages in need in Ethiopia via the Les Mills and UNICEF Workout for Water program. They spearheaded and organized the event which hosted over 20 classes in one day with instructors from all over the country, and raised over $19,000 for the cause.
Lula traveled to New Zealand for Les Mills in September 2019 and returned with a reinvigorated passion for the healthier lifestyle of New Zealanders. Lula prepared a whole food snack recipe that was shared with her on the trip, and shared the snack with Holly. Little did they know, that was the beginning of bitten.snacks. They began creating healthy, unprocessed snack bites using nuts, dates, and figs, and sharing them with each other. They continued exploring new flavor ideas and refined their recipes over the following months.
In February 2020, they decided to share their products with the world and officially created bitten.snacks LLC.
